Amazon's iRobot purchase is under investigation by European authorities
into the purchase out of concerns that the merger would restrict competition for robotic vacuum cleaners. In particular, the commission is concerned that Amazon might prevent iRobot's rivals from selling their robot vacuums on its marketplace. Amazon might favor iRobot's products in both paid and unpaid search results or charge competing products more to advertise their offerings, the commission said.
In addition, authorities are worried about the possibility of Amazon preventing iRobot rivals from accessing future Alexa APIs and from getting the"Works with Alexa" certification, since voice control with the assistant is one of the most important selling points for robot vacuums. Finally, the commission has raised concerns about Amazon obtaining access to iRobot users' data, which it believes could provide the e-commerce giant"an important advantage.
The commission will now look into these concerns in cooperation with other competition authorities and has until November 15th to finalize its results. In the US, the Federal Trade Commission launched a probe into the acquisition last year after politicians from both partiesthat the company will"continue to work through the process with the European Commission and [is] focused on addressing its questions and any identified concerns at this stage.
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