Amazon's cloud unit wants to widen appeal of cashier-less tech

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Amazon's cloud unit wants to widen appeal of cashier-less tech
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Amazon.com Inc hopes to interest a wider range of industries in the technology it developed for cashier-less checkout at brick-and-mortar shops, a vice president said.

The logo of Amazon is seen at the company logistics center in Lauwin-Planque, northern France, February 20, 2017. REUTERS/Pascal Rossignolhopes to interest a wider range of industries in the technology it developed for cashier-less checkout at brick-and-mortar shops, a vice president said.

Since 2020, it has sold these systems to food and retail markets in airports, professional and university stadiums, and a convention center. "As part of AWS, you are by definition exposed to a wide range of clients," he told Reuters in an interview at the cloud unit's annual Las Vegas conference, which attracted more than 50,000 attendees across many industries.

Amazon has faced various technical challenges in its effort to eliminate in-person wait times. Since first teasing the concept in 2016, it has yet to upend brick-and-mortar retail as some had predicted.

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