This year’s PrimeDay starts on July 12, though new reports suggest Amazon is also planning another Prime shopping event for later in the year.
This year’s Prime Day sale starts on July 12, though new reports suggest Amazon is also planning another Prime shopping event for later in the year.
The precise date for the event isn’t clear, though Business Insider said that information sent to sellers suggests October as the likely month for the online shopping event. Any later and it would be at risk of clashing with Cyber Monday on November 28, just as the holiday season is getting into full swing.
Amazon’s reported decision to add another shopping festival to the calendar comes after the Seattle-based company reported sluggish growth figures for the quarter ending March 31, with Amazon CEO Andy Jassy citing the pandemic and subsequent war in Ukraine as aggravating factors.
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