Amazon is paying about $1 billion a year for exclusive Thursday night rights from the NFL.
Amazon's debut broadcast of"Thursday Night Football" helped hook a record number of new Prime signups for a three-hour period, an executive wrote in a memo to employees.Nielsen had yet to release viewership numbers for the game as of Tuesday morning.
The matchup between the Kansas City Chiefs and the Los Angeles Chargers last week was the first of 15 games Amazon will broadcast as part of a deal with the National Football League. Amazon is spending about $1 billion per year to exclusively stream Thursday Night Football through 2023,"By every measure, Thursday Night Football on Prime Video was a resounding success," Jay Marine, global head of Amazon's sports division, wrote late Monday in the memo to staff.
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