Amazon has launched its Anti-Counterfeiting Exchange (ACX), an initiative to help retail stores label and track marketplace counterfeits as part of the e-commerce giant's efforts to crack down on organized crime on its platform, the company announced on Thursday.
The logo of Amazon is seen at the company logistics center in Lauwin-Planque, northern France, January 5, 2023. REUTERS/Pascal Rossignolhas launched its Anti-Counterfeiting Exchange , an initiative to help retail stores label and track marketplace counterfeits as part of the e-commerce giant's efforts to crack down on organized crime on its platform, the company announced on Thursday.
Stores and Amazon marketplace sellers can anonymously contribute information and records flagging counterfeiters to a third-party database or use the database to avoid doing business with the bad actors.
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