Alpine CEO views US as key to sales goal

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Alpine CEO views US as key to sales goal
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French performance marque Alpine wants to enter the U.S. with a pair of electric SUVs.

by the middle of the decade, followed in 2026 or 2027 by a redesigned A110—all based on EV platforms.

It will then add two SUVs in the same segments as Porsche's Macan and Cayenne. These larger SUVs are due in 2027 and 2028, and the U.S. will be “the main destination” for them, Rossi reportedly said during the call.would be suited for U.S. tastes. He also pointed at the time to Alpine's participation in F1 as vital to the brand gaining exposure in the U.S., where the sport is growing in popularity.

During last week's call, Rossi reportedly also said Alpine may require an outside partner for the larger SUVs and that

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