Alfa Romeo’s Slow Sales Limited By “Sporty Image” Says Spokesman For Brand With Abysmal Quality Reputation | Carscoops carscoops
Does that mean Alfa is turning its back on its sporty image altogether and planning a bunch of boring cars? Not necessarily, says the UK boss, who claimed the company still had faith in the traditional four-door sports sedan format that helped make Alfas popular in the second half of the 20th century, and is still alive and kicking onSpecifically not referenced by Dally is Alfa’s
and terrible dealer service, something that must surely be holding it back in the UK just as it is in the U.S., despite UK cars coming with a solid five-year warranty, one year longer than the cover offered in America.’s 2020 Driver Satisfaction survey of UK owners, when you take away the subjective rating and look purely at the number of cars that experienced a fault, almost 29 out of 100 Alfas had problems , compared with only 8 percent of Minis.
Meanwhile, America’s 2022 J.D. Power Initial Quality Survey scored Alfa Romeo well below average, 26 places behind pole-sitter Buick, and one place behind Jaguar, though interestingly, Audi, Volkswagen and Volvo were even further down the list. But J.D. Power’splaced Alfa bottom of the premium brands, a damning indictment of the state of Alfa’s North American dealer network.
None of which is news to Alfa’s CEO, Jean-Philippe Imparato, who has instigated a range of measures to improve vehicle quality, while the U.S. dealer network has been overhauled, getting rid of some dead wood and polishing up what’s left. Is Alfa’s narrow product portfolio and “emotional” image stopping you buying one of the company’s cars? Leave a comment and let us know.