Alexia Laroche-Joubert, the well-known French producer behind some of the country’s longest-running unscripted hits, has been named CEO of Banijay France. Taking over from Francois de Brugada…
, Laroche-Joubert will be spearheading the French portfolio which comprises 15 labels spanning non-scripted and scripted, and will be tasked with evolving and diversifying the pipeline, attracting new talent, identifying new areas for growth, and driving collaboration with the wider group internationally to maximise on exploitation opportunities. The appointment takes effect from Sept. 1.
Laroche-Joubert is credited for executive producing TF1’s “Koh Lanta,” the local adaptation of “Survivor” for over two decades, and France 2’s “Fort Boyard” which has been airing for over 30 years. She also reshaped the beauty contest event, Miss France, leading it to the top three most watched non-scripted shows in France in recent years.
“Alexia has been a leading force for us in France for a number of years, and with entrepreneurialism and creative spirit at her core, she is the perfect profile to lead our French operations from here-on-in,” said Marco Bassetti, Banijay CEO. “Hugely respected, strategic and with a brilliant repertoire of credits, we have no doubt her experience and knowledge will be invaluable in driving the business to new heights, as we look to further diversify and enhance the offering,” Bassetti continued.
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