There are more than 11,000 jobs in the auto industry across Alabama that the state’s workforce development agency would like to help fill.
A new campaign is attempting to swell Alabama's auto worker pool by more than 11,000.
The “Shift” campaign, crafted by Birmingham-based Big Communications, is reaching beyond Alabama to potential workers around the Southeast who may be seeking their first jobs, or better ones.“The Shift campaign’s No. 1 goal is to get people interested in automotive jobs, even those people who already have jobs,” Castile said. “We think when they see the possibilities, it will grab their interest enough for them to consider a career in the auto industry.
According to the Alabama Department Commerce, more than a million people have already been reached by the campaign, with thousands of applications made. Alabama is home to plants for Mercedes, Honda, Hyundai, Toyota and Mazda, with more than 150 suppliers throughout the state. The automakers contribute about $12.6 billion in economic activity, according to Autos Drive America, an industry organization.
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