Air Force recruiters struggling to meet their enlistment goals took boxes of free mugs and lanyards, and fanned out to movie theaters for the premiere, determined to capitalize on the jet-fueled ex…
By Lolita C. Baldor | Associated PressThe smash hit movie may feature Tom Cruise as Pete “Maverick” Mitchell, a hotshot Navy aviator, but to much of the movie-going public, the distinction between Air Force and Navy fighter jets is lost. So Air Force recruiters struggling to meet their enlistment goals took boxes of free mugs and lanyards, and fanned out to movie theaters for the premiere, determined to capitalize on the jet-fueled excitement surrounding the film.
The situation is somewhat less dire for the Air Force, Navy and Marine Corps. Leaders of those branches say they hope to meet or just slightly miss their recruiting goals for this year. But they say they will have to dip into their pool of delayed entry applicants, which will put them behind as they begin the next recruiting year.
The Air Force said it usually goes into each year with about 25% of its recruiting goal already locked in, but this year will have about half of that. The Navy and Marine Corps often have as much as 50% of their goals at the start of the year, but also will see their percentage slashed. Gen. Joseph Martin, vice chief of staff for the Army, said the service will have a total force of 466,400 this year, down from the expected 476,000. It could end 2023 with between 445,000 and 452,000 soldiers, depending on how well recruiting and retention go.
Across the country, fewer people are familiar with the military. Many do not know anyone who served and do not have bases in their regions. As political and cultural divisions over race, abortion, vaccines and other issues tear through the nation, trust in the government — including the military — has declined.
One short-term solution is money. The Air Force and Navy commanders both said they had to request more money for bonuses this year as they began to see the recruiting struggle worsen.
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