“We’re not prepared for this.' Thanks to recent advances in artificial intelligence, tools that can create lifelike photos, video and audio are now cheap and readily available. However, they also could be used to mislead voters and undermine elections.
The synthetic images that emerged were often crude, unconvincing and costly to produce, especially when other kinds of misinformation were so inexpensive and easy to spread on social media. The threat posed by AI and so-called deepfakes always seemed a year or two away.Sophisticated generative AI tools can now create cloned human voices and hyper-realistic images, videos and audio in seconds, at minimal cost.
AI experts can quickly rattle off a number of alarming scenarios in which generative AI is used to create synthetic media for the purposes of confusing voters, slandering a candidate or even inciting violence. A dystopian campaign ad released last month by the Republican National Committee offers another glimpse of this digitally manipulated future. The online ad, which came after President Joe Biden announced his reelection campaign, and starts with a strange, slightly warped image of Biden and the text “What if the weakest president we’ve ever had was re-elected?”
The RNC acknowledged its use of AI, but others, including nefarious political campaigns and foreign adversaries, will not, said Petko Stoyanov, global chief technology officer at Forcepoint, a cybersecurity company based in Austin, Texas. Stoyanov predicted that groups looking to meddle with U.S. democracy will employ AI and synthetic media as a way to erode trust.
AI images appearing to show Trump’s mug shot also fooled some social media users even though the former president didn’t take one when he was booked and arraigned in a Manhattan criminal court for falsifying business records. Other AI-generated images showed Trump resisting arrest, though their creator was quick to acknowledge their origin.
Earlier this month, a trade association for political consultants in Washington condemned the use of deepfakes in political advertising, calling them “a deception” with “no place in legitimate, ethical campaigns.”
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