As more CMOs adopt generativeAI, demand for roles that blend marketing and AI skills will grow, according to GartnerMKTG analyst Nicole Greene. Learn more about the in-demand skills shaping the future of marketing in a new article by cmswire:
Prompt Engineers are the puppeteers behind AI, meticulously tuning and optimizing generative models. This role provides inputs , to generative AI models in order to confine the set of responses to those that produce a desired outcome, including fine tuning and optimization.
As the boundaries of artificial intelligence expand, the marketing industry is poised for a dramatic shift. The rise of AI-empowered roles and the increasing importance of data literacy underscore the transformative impact of this technology. As we step into a future where AI and marketing seamlessly merge, it's clear that the ability to harness AI's potential will be the determining factor in setting apart the industry leaders from the followers.
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