Multiple states’ attorneys general prepare to sue the search giant, accusing it of deploying deceitful tactics so it can track people.
Online advertising platforms rely on user-tracking to target ads, a key practice in what has become big business across social, search and video. Noting historic gains in digital ad spending, eMarketer expects even greater growth this year that will break more than $500 billion.
The D.C. lawsuit filed Monday said Google has “powerful financial incentive” to make that hard for consumers. It alleged that the company engaged in deceptive actions that misled people into thinking that turning off location settings would keep their whereabouts private. The suit also described “dark patterns” to sway user behavior, such as warning that turning off location sharing would compromise the functionality of some apps.
“The Attorneys General are bringing a case based on inaccurate claims and outdated assertions about our settings,” said Google spokesman José Castañeda. “We have always built privacy features into our products and provided robust controls for location data. We will vigorously defend ourselves and set the record straight.”
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