It’s been a series of setbacks for the Embassy Suites hotel and conference center project in Gulf Shores since 2018, when the city first approved a development agreement for a project that officials once called a “jewel.”
The Gulf Shores City Council will vote Monday on a series of street closures to accommodate a 24-to-26-month construction of a new 257-room, eight story hotel and conference center within a 2-acre site located within a prime area along West Beach Boulevard.
Trucks hauling construction materials will access the construction site from Alabama State Route 59 to the property’s north end via West 1st Avenue. Trucks will then exit through the south end of the property. The disruptions will be worth it, Brown and Phelps said. Demand is coming back for conventions and business conferences, and the Embassy Suite’s location – right across from Alabama’s most visible beach – makes it a prime spot.
The partnership is called PHG WB Gulf Shores LLC located out of Atlanta, who will own and operate the new hotel and conference center. The group closed on the land purchase for the Embassy Suites project in November 2022,Embassy Suites is a chain of hotels trademarked by Hilton Worldwide. “Our development agreement really kind of forces the project to be what it is,” Phelps said. “There is not a lot of wiggle room there and in what they are able to construct .”According to the agreement with the city, once the project is complete, the partners will receive a tax rebate of approximately 42% on all non-education related tax revenues generated by the project within the first three years of operations.
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