After the fall of FTX, which had several high-profile celebrity supporters, some say that influencers aren’t facing enough scrutiny for controversial endorsements. See bias and similarities in coverage from nypostopinion, forbes and nytopinion:
From Kanye West and Kim Kardashian to Tom Brady and David Beckham, celebrity brand endorsement can make millions, or end in tears Celebrity Brand Endorsement, What Else? George Clooney made an estimated $40 million endorsing Nespresso, while Beyoncé signed a multi-year contract with Pepsi worth $50 million, making the $26 million deal that Taylor Swift signed with Coca-Cola in 2013 look … a little flat.
And as Harry Styles and Gucci bring vibrant colour to a new collection, Lionel Messi and Kylian Mbappé will be facing off in the World Cup Final, the Argentine kitted out in Adidas and the Frenchman wearing Nike.
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