AFM to Change Venues as Loews Hotel Undergoes Renovations
The Loews, the iconic Pacific-facing hotel in Santa Monica that since 1991 has provided shelter for thousands of film buyers and sales execs , has now closed for major renovations. While the site is due to reopen later this year, it’s being rebranded Regent Santa Monica Beach, having become a new addition of the IHG Hotels & Resorts portfolio.
As such, organizers of AFM — The Independent Film & Television Alliance — have found new lodgings for their annual deal-making get-together in the Le Meridien Delfina at 530 Pico Blvd. While the hotel doesn’t quite match the beach-side location of the Loews , it is considerably more modern, having opened in 2013 .
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