Box office is down, production costs are up and the old business models aren't working. 'But we have to find a way: not making movies is not an option.'
As the independent movie world returns again to Santa Monica for the 2022 American Film Market this week, it is with the air of a surgeon checking out a long-ailing parent. The cinema business, suspended on life support for the past two years due to COVID restrictions, is still far from healthy. and super-hero tentpoles of this world —have done great since theatres reopened, but the market for arthouse and indie films remains shaky.
Even big, star-driven projects with studio distribution —see FilmNation and CAA’s ensemble actioner The 355 with or Roland Emmerich’s sci-fi disaster epicfrom AGC Studios, distributed by Universal and Lionsgate, respectively, disappointed at the box office. With the bright shiny exception that is A24’s
, which recently crossed the $100 million mark worldwide, indie success stories have considerably more modest.
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