Advice: Sustainable aviation fuel, or SAF, is the most promising way for the aviation industry to replace fossil fuels in aircraft — and for you to feel better about flying.
in federal backing to support aviation fuel projects and fuel producers over the coming years.
But it will take more than a few extra dollars per passenger to transition to SAF. The International Civil Aviation Organization — the U.N. agency that coordinates international air travel — puts the global cost atShould you contribute $3.50 to United’s fund? Yet Riley, the company executive, admits passengers won’t come close to financing United’s ambitions. The real reason it’s launching its SAF campaign is to change expectations. “We’re trying to get our consumers to want to ask more,” she says.
But Henry Harteveldt, a travel industry analyst at Atmosphere Research Group, said airlines operate on much thinner profit margins than automakers on their own. He thinks a combination of government incentives and escalating political and economic pressure on the industry will drive change. “I would never tell someone who wants to contribute not to do so, if it’s important to them,” says Harteveldt.
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