Adults who buy toys for themselves are responsible for a fourth of all toy sales annually and are the biggest driver of growth throughout the industry, NPD Group data shows.
has lines from Barbie and Hot Wheels that are designed specifically for this group of buyers.
Razor began selling its classic kick scooter in 2000. Within six months, the company had sold more than 5 million units. The Razor Icon, which can reach 18 miles per hour, retails for $600 and is part of the company’s wider collection of items for kidults. There’s also the Rambler, a take on the retro mini motor-bike, which looks like a swoop bike from the ’60s and can reach 15.5 miles per hour. It retails for $660.Zahn also pointed to Basic Fun as another example of a company transforming its traditionally kid-centric toys into unique items for adults.
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