Adidas will donate proceeds from the sale of Kanye West’s Yeezys shoes to the Anti-Defamation League and a nonprofit founded by George Floyd’s brother
“After careful consideration, we have decided to begin releasing some of the remaining Adidas Yeezy products,” Gulden inFriday. “Selling and donating was the preferred option among all organizations and stakeholders we spoke to. There is no place in sport or society for hate of any kind and we remain committed to fighting against it.”
“At a time when antisemitism has reached historic levels in the U.S. and is rising globally, we appreciate how adidas turned a negative situation into a very positive outcome. They have shown real thoughtfulness in engaging with community organizations working to combat this pernicious and stubborn hatred,” ADL CEO Jonathan A. Greenblatt added in a statement.
“Their leadership, in not only condemning anti-Jewish hate but lending their support for education and other initiatives, is exemplary and a model for other public companies to emulate. We thank them for their ongoing dialogue around their remaining inventory and their vested interest in tackling issues of prejudice and hate.”
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Adidas to start selling stockpile of Yeezy sneakers later this monthAdidas says it will begin selling its more than $1 billion worth of unsold Yeezy sneakers later this month. The company says proceeds from the sale will be donated to various anti-racism groups. The German sportswear brand said recipients will include the Anti-Defamation League, which fights antisemitism and other forms of discrimination, and the Philonise & Keeta Floyd Institute for Social Change, run by social justice advocate Philonise Floyd, the brother of George Floyd. Yeezy products have been unavailable to shoppers since Adidas terminated its partnership with Ye, formerly known as Kanye West, in October 2022 following his antisemitic comments on social media and in interviews.
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