Sources told the FT that the first online sale of Yeezys at the end of May and beginning of June smashed the company’s most optimistic forecasts.
Financial Times’s antisemitic comments and terminated its lucrative partnership with the rapper.
But in May, the company announced it would sell some of its existing Yeezy inventory because destroying it would lead to a nine-digit write-off, promising to donate a large amount of the proceeds to charities combating antisemitism and racism. Sources told thethat the first online sale of Yeezys at the end of May and beginning of June smashed the company’s most optimistic forecasts, receiving more than $563 million worth of orders for 4 million pairs of shoes.
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