Adidas is ending production of its Yeezy collaboration with immediate effect, saying it “does not tolerate anti-semitism and any other sort of hate speech.'
Adidas has bowed to pressure from consumers and activist groups to terminate its partnership with US rapper and designer Ye , after he made a string of anti-semitic remarks on social media and in recent interviews.
Balenciaga and Gap have already cut ties with Ye, and he has been dropped by the Creative Artists Agency. On Tuesday, today, Gap said that it would remove all Yeezy Gap products from its stores and shut down the dedicated e-commerce site, and that its “former partner’s recent remarks and behaviour further underscore why [it ended the Yeezy Gap partnership]”.
Following industry outrage, Ye took to social media to respond, where he made several racist and offensive remarks, including latterly attacks on Jewish people. Ye has now been suspended from both Instagram and Twitter, but continues to post on self-styled “free speech” social media app Parler, which he has announced plans to buy.
Adidas employees also spoke out. “Coming off of the Adidas global week of inclusion, I am feeling anything but included. As a member of the Jewish community, I can no longer stay silent on behalf of the brand that employs me. Not saying anything, is saying everything,” said its director of trade marketing in a, before Adidas severed ties with Ye. “We need to do better as a brand. We need to do better for our employees and we need to do better for our communities.
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