Spokesperson Scott Curry said because Eagle Point is a small, independent resort and because Powder Fridays are so critical to the bottom line, management felt a strong message needed to be sent.
Skiers brave fog and snow as they ride the ski lift during opening day at Eagle Point ski resort above Beaver in 2010.This story is available to Salt Lake Tribune subscribers only. Thank you for supporting local journalism.
In an impassioned social media post, Eagle Point berated the powder poachers and declared it would press charges against them. Now, though, the ski area is facing its own trial in the court of public opinion. If the resort being closed three to four days a week, depending on the season, is the lemons for Eagle Point regulars, “Powder Fridays” are the lemonade. When a snowstorm blows through midweek, the powder stacks up like a fluffy blanket and sits there until lifts start turning Friday morning. It’s a second chance to enjoy Mother Nature’s bounty for any skier or snowboarder who can’t break away during the week. And Eagle Point has built an entire marketing strategy around Powder Fridays.
It called Powder Fridays “a sacred tradition” and said “Some of those memories and moments of joy were stolen yesterday.” It also boasted that the resort called in the sheriff after the poachers “shredded several of the western slopes” and that “we pressed charges and there will be a hearing.” Quickly, though, the conversations devolved into debates about property rights and rich elites vs. starving skiers.
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