The landscape of college sports has changed a lot in the past two years after a ruling made it okay for college athletes to get paid for their name, image and likeness, or NIL.
"How it's compliant is, the company issues the fan a piece of digital art with the athlete's name and digital signature on it. That digital signature is the quid pro quo that's required by the NCAA," said Brent who equated to the virtual version of a signed ball or jersey.
He said this gives an opportunity for all student-athletes, not just the big names, but the big fish in small ponds to also have a chance to earn. "It's full-time," said basketball hall of famer Nancy Lieberman who is a two-time Olympian, coach and sports broadcaster. "When I was in college, I didn't even have money to go to the movies or things like that, but people were making a lot of money off of who I was," she explained.
"This is a beautiful way to reward the athlete directly,' said Lieberman who plans to use the app to give money to women's basketball players at her alma mater.
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