News executives are bracing for a torrent of disinformation from generative artificial intelligence and are starting to consider protective solutions.
. CEO Robert Thomson are pushing Big Tech companies to pay for any content they use to train AI models.
During an April Semafor conference in New York, Diller said the news industry has to band together to demand payment, or threat to sue under copyright law, sooner rather than later. There are already signs of AI's potential for spreading misinformation. Last month, a verified Twitter account called "Bloomberg Feed"of an explosion at the Pentagon outside Washington, D.C. While this photo was quickly debunked as fake, it led to a brief dip in stock prices. More advanced fakes could create even more confusion and cause unnecessary panic. They could also damage brands. "Bloomberg Feed" had nothing to do with the media company, Bloomberg LP.
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