Celebrities like Suki Waterhouse were invited to help define the soul of the Italian brand.
On Monday evening in Venice, Italy, a tourist nearly fell into the Grand Canal. She was leaning out from a table along the water, desperate for a view of what was happening above on the Rialto Bridge.
When they approached her to take part in the project, Golden Goose asked Chasinghorse not just to attend, but also to conceptualize a performance. “They said, ‘We want you to be able to perform something special to you, so people can see who you really are,’” Chasinghorse told me a few hours before the event. She thought about writing a poem, but then was reminded of one she had already written in sixth grade.
It is no secret that not everyone understands Golden Goose. Its sneakers, which are wildly popular in the US and Europe, are polarizing to some because of their signature built-in wear-and-tear. But CEO Silvio Campara insists the design isn’t about an attempt to manufacture a sense of coolness. “It is about letting people be their unique selves,” he said. “That's why I am interested in distress [on the sneakers]. It is to remind people that it's not important to be perfect.
The tunnel ended by the water, where everyone was instructed to enter a gondola to view Chasinghorse’s poem from below. Once her performance concluded, the gondolas headed towards the Venice Venice Hotel, recently opened by Alessandro Gallo and Francesca Rinaldo, the husband-wife founders of Golden Goose. The modern hotel was the venue for the remainder of the evening, and guests gathered under the arches of its outdoor patio for aperol spritzes and bowls ofShortly after, tattoo artist Dr.
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