Competing for employees is difficult for small businesses that often can’t match the benefits of larger companies, but that is changing, thanks to a fintech startup.
Smart had worked in companies like Citi, Charles Schwab, and TD Ameritrade, and at the time, UBS. She worked on institutional employee benefits, such as 401 plans, employee stock options, and financial wellness. Inspired by the female founders in her Chief group, Smart started developing a business concept of her own.
"I wanted to do something around fintech, education, and inclusive capital," said Smart. She wanted to dispel the notion that there was a quick way of getting rich. Investing regularly in a 401 was the way to build a nest egg for retirement."The reality is it takes generations to build wealth," she sighed."It doesn't happen overnight, and it takes people working 20, 30, 40 years before they have money to pass on [to loved ones].
Penelope is an intuitive, cloud-based 401 platform, which in January . There are no 30-to-40 page documents filled with complicated jargon, and the content is brief, to the point, and uses plain English. People have different learning styles, so content is provided as text and FinTok videos.mandating that businesses provide retirement benefits
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