A tale of two Metas
for a number of art installations at the Panorama Festival in 2016. In order to make this post comprehensible, we’re going to refer to the billion-dollar social media company as Facebook and the smaller augmented-reality company as Meta.is; this is not an endorsement of either side’s legal claims.)
Much of the case hinges on Facebook’s many privacy scandals, which Meta.is argues has made it impossible to share the name. “Meta can no longer provide goods and services under the META mark,” the complaint argues, “because consumers are likely to mistakenly believe that Meta’s goods and services emanate from Facebook and that Meta is associated with the toxicity that is inextricably linked with Facebook.
Meta.is holds a valid trademark for the name but may still be facing an uphill battle in court, given the broad range of trademark applications Facebook has made since the name change became official — including separate marks for messaging, social networks, and financial services. There are also a number of trademarks claiming the Meta name for non-tech products, including a hard seltzer and manufacturer of prosthetic limbs.
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