From selfie filters to renovating an entire house, the Barbie team has pulled out an incredible variety of tactics to publicize the blockbuster.
The Barbie movie has seen one of the most prolific, memorable marketing campaigns in recent memory. The film, directed by Greta Gerwig, stars Margot Robbie as the titular, multi-talented Barbie, whose perfect life in Barbieland is turned upside down when an inner crisis forces her to depart for the real world. Ever since the announcement of Gerwig’s attachment to the project, anticipation for Barbie has been steadily growing.
8 World of Barbie Coinciding with the film, Barbie co-producer and toy company Mattel launched the US tour of World of Barbie, an immersive experience. The touring production allows the general public to experience the Barbie lifestyle, entering a Barbie Dreamhouse complete with numerous rooms and areas nodding at the hundreds of careers Barbie has occupied over the decades. The experience includes a Barbie-themed laboratory, fashion runway, music studio, and camper van.
5 The “Accidental” French Poster An international Barbie poster attracted a lot of attention when audiences began to notice the wording. Barbie’s French poster, which eagle-eyed fans have identified as an homage to a classic photo of Barbra Streisand and Elliot Gould, seems to offer a straightforward translation of the movie’s tagline “She’s everything. He’s just Ken”.
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