Alcohol-free drinks are no longer an afterthought in many of the city’s top bars (via EaterNY)
Things were looking pretty good for alcohol-free drinking in 2019. After decades of sugary mocktails being treated as jokes, bartenders started taking nonalcoholic cocktails more seriously. Not only was it good business to offer them, they thought, but making them was also a fun, creative challenge.
During the pandemic, momentum in the space waned. Developing new nonalcoholic cocktail recipes was hardly the most pressing concern of an industry working itself to the bone in order to stay alive. While things haven’t exactly leveled out, there is enough security for many bars and restaurants to refocus on their alcohol-free drinks — and bartenders now have a plethora of new nonalcoholic aperitifs, spirits, and other products to lean on. European brands had been ahead of the U.S. until the last two years, a time during which American-made products have been showing up strong.
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