7-Eleven is updating the look of its Slurpee cups as part of a rebranding for the retailer's famous frozen drinks for its new 'Anything Flows' campaign.
7-Eleven announced Monday it is changing the look of its famousThe 7-Eleven logo is seen near the shop in Chicago, United States on October 18, 2022. The convenience store chain is updating the look of its frozen Slurpee drinks as part of a new campaign.
The company said the new look is "full of eccentric colors and eclectic vibes" after consulting the retailer's 250,000-person strong customer research panel known as "The Brainfreeze Collective."Slurpee drink, rebrands have been an important aspect of the brand’s history," Marissa Jarratt, 7-Eleven executive vice president and chief marketing and sustainability officer said in a statement. "We want to always remain timeless, yet nostalgic for our customer.
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