From South Korea, with global potential.
A graduate of Brooklyn's Pratt Institute, Seokwoon Yoon set up his eponymous label in 2019, winning the Best New Designer Award at Seoul Fashion Week just a year later. Seokwoon Yoon's spring-summer 2024 offering was all about duality, playing on the idea of "oneirataxia" .
On the SS24 clothes, that theme translated into a beautiful juxtaposition of tailoring, mainly shown via full suits, with free-flowing silhouettes that came to life as models graced the catwalk in. The cardholder detailing, sewn onto the chest area of many of the pieces from the collection, was a standout. Though meant as a metaphor to showcase our individualities on paper, they'd make for a handy addition to your wardrobe for days when you need to show off your ID promptly.
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