CODA became the first produced by a streaming service — in this case, Apple TV+ — to take home Best Picture. Its victory is also seen as an important moment for the deaf community.
Though the moment was overshadowed by Will Smith slapping Chris Rock, “CODA” made Oscar history on Sunday night when it captured the all-important prize for best picture.
What does the title of “CODA” refer to? CODA stands for “child of deaf adult.” There’s an international CODA organization that supports this community. The film debuted at the Sundance Film Festival in January 2021, where it caught the attention of the Apple team, which acquired distribution rights for $25 million. “CODA” was released in theaters and on Apple TV+ on Aug. 13, 2021.
“CODA” has taken in relatively little at the box office — just slightly above $1 million, according to the Box Office Mojo website. But for a picture released by a streaming service, its worth may be better measured in terms of the online audience — the film has been streamed 973,000 times, according to Deadline.com. Still, that’s far less than the viewership for other prominent pictures as “Dune” and “Power of the Dog” .So, is this Oscar win for “CODA” significant? Very much so.
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