Small business owners and SEO experts shared with Insider the strategies that have helped them improve their site rankings over time and build a meaningful flow of organic traffic from search. Presented by mailchimp.
tool, which is free for three searches per day, to help discover more specific keywords to seed her content strategy.
Taparia recommended doing some competitive analysis using the current top-ranking articles."Look at all the top search results to understand what content they have and why Google is surfacing them. Then ask yourself: How do I create content that's even better than this? What is missing that a user wants from this content?" he said.
As you're writing, you want to avoid the common mistake of keyword stuffing."The key to good content is to make it sound natural. Mentioning the keyword 30 times in an article could actually be a negative signal to Google," Taparia said. While there's no magic keyword number, aiming to use the keyword every 200 words. Sachse said she approaches this by working her keywords into the subheads and alt text for images as well as in the text.Another helpful tactic in improving your business' search engine traffic is getting links to your site from other quality sites, which improves your.
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