That ice cream truck song has racist origins, but did you know that RZA created a new jingle, and artists klassikfresco and jacksonbeatz worked to reclaim the song by adding their own spins? You would if you signed up for the BlackJoyReckon newsletter!
Sign up to get positive Black news stories, words of affirmation and weekly curated playlists delivered to your inbox twice a week:The high-pitched, child-like tune of the ice cream truck jingle ringing through the neighborhood unlocks many core memories for a lot of people.
– folks like Chef James Hemmings, who popularized the treat in America, Edmond Albius, who made sure we had enough vanilla beans to keep up with demand and modern ice cream scoop inventor Alfred Cralle. Despite our ancestors putting in the work when it comes to ice cream’s legacy,by denying Black people a chance to indulge in its sweetness. To add insult to injury, 19th century ice cream parlors played popular songs from minstrel shows that featured racist caricatures of Black people.
Good Humor said it wanted to be “part of the solution” by offering RZA’s tune to ice cream drivers beyond their fleet of trucks who want to replace the racist melody in their music boxes.
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