Put simply; serums as “medicine” for your skin.
A serum’s thin, concentrated formula allows it to treat skin concerns in a more targeted way than other products in a daily routine. “Serums can make the skin look and feel better with just a small amount—a little goes a long way,” says dermatologist, associate clinical professor of Dermatology at Yale School of Medicine. “They’re a worthwhile addition, and I often recommend them to my patients.
The range of options now encompasses solutions for a range of skin concerns. “Serum offerings were a bit limited in the past; we didn’t have acne serums or serums for skin during pregnancy. Today, serums are more nuanced, appreciating one size doesn’t not fit all here,” says Gohara., the Los Angeles-based facialist who treats actors like Halle Berry, Allison Janney, and Olivia Colman , trains regulars on what to use, and how to use it.
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