Many brands in the ultra-luxury segment achieved record sales in 2022.
, when sales of sporty models typically slow. The bulk of Lamborghini's sales—5,367 units—came from the Urus SUV alone.Rolls-Royce also saw a stellar performance. It reported sales of 6,021 units in 2022, a rise of 8% on the previous year. Rolls-Royce said it also saw record demand for its Rolls-Royce Bespoke personalization department.
Rolls-Royce hasn't provided a breakdown of sales but has confirmed the Cullinan SUV as the top seller.Bentley's sales in 2022 also grew to a new record, in this case 15,174 units, up 4% on the previous year. It was the first time Bentley's sales exceeded the 15,000-unit mark. The Bentayga SUV was once again the most popular model, accounting for about 42% of the total.
Even Bugatti, whose cars cost in the seven and sometimes eight figures, enjoyed a record 2022. It managed to deliver 80 units, which is its highest for a 12-month period. And things are expected to grow in 2023 as Bugatti plans to add more showrooms, the automaker said.Aston Martin, Ferrari, and McLaren haven't announced sales figures for 2022 yet.
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