'The role of the CMO is to grow customer value by continually connecting the value created by a company to what is important to the customer.' Leanne Sheraton, CMO of PayPal, discusses the role of a CMO at the 2022 ForbesCMO Summit.
JPMorgan Chase CMO Carla Hassan and General Motors Global CMO Deborah Wahl take the Forbes CMO Summit stage with CMO Network Director Seth Matlins.hief marketers, entrepreneurs and leaders are putting their heads together to discuss change, creativity and purpose this week in Miami at the 18th annualCMO Network Director Seth Matlins said in his opening remarks. “It’s a community conversation.”
“Irrelevancy” is a common foe of just about every marketer. Industry experts will explore and discuss the possibilities of keeping brands relevant.DAY 1Leaders should think of consumers as people first—not their IP address. Instead of business-to-business, think business-to-human. That’s the message JPMorgan Chase CMO Carla Hassan had on stage. People-first strategy can help companies stay relevant to consumers.
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