From the Archive: 1999 Mazda Protegé ES isn't bigger, but it's better:
There's a certain who-cares anonymity to the cars in this econobox class. Nobody dreams of winning the Powerball lottery so they can show off a Chevy Cavalier in their driveway, or a Ford Escort or a Nissan Sentra. And in these cheap-gas days, big numbers on the EPA mileage label no longer draw a crowd . The only shoppers who care about this class now walk straight to the price sticker.
Still, a few econoboxes manage to stand out from the blur. The Neon remains a cutie and a lusty performer besides. The Honda Civic is a frisky futurist. And we've always liked the Protegé because, well, it just seemed to get all the basics right. Now Mazda has an all-new Protegé—new body, new engines, new automatic gearbox—and this one has a shot at celebrity. To start off, it's a looker. Mazda didn't try for cute. That's a perishable condition , and now it's a crowded corner of the market populated by the roly-poly New Beetle. Rather, it did the hard thing in creating an econobox that actually looks classy.
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