ICYMI: A mid-career name change is risky, especially when an existing stage name has achieved such massive success. Sometimes a change can spell doom for the artist’s career or it can catapult the artist to even greater success.
Last week, The Weeknd announced that he was working on his final album under the moniker that launched his career. Fittingly enough, the news that The Weeknd was over broke on a Monday.The IdolA mid-career name change is risky, especially when an existing stage name has achieved such massive success. Sometimes a change can spell doom for the artist’s career. Sometimes it catapults the artist to even greater success. Other times it won’t accomplish much more than leaving us scratching our heads.
, “Drop the ‘Doggy.’ Just ‘Snoop Dogg.’ It’s cleaner.” The rapper, born Calvin Cordozar Broadus Jr, launched his career under the triple barrel moniker but shortened it upon signing to No Limit Records in 1998. Though the change was due to contract disputes with his previous label, the name “Snoop Dogg” ultimately stuck. For a time.From 2012 to 2013, Snoop Dogg campaigned to henceforth be known as Snoop Lion, releasing both an album and a documentary under the name.
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